Marketplace promotion

Online store promotion in Australia: costs, rules and how to order

Updated 1 November 2026

Promoting an online store in Australia is mostly paid advertising, so the ad budget is usually the biggest cost. Approximately, according to advertising providers' websites, November 2026, a click costs A$1.15–3.20 and a thousand impressions A$10–20 or more. A free request on BlaBlaPrice gets you current offers for your store and niche.

What drives the cost

• The ad budget and how long the promotion runs. Clicks are paid to the ad platform, separately from the service fee.
• The number of products promoted and your niche.
• Your goal (sales, enquiries or sign-ups), which shapes the campaign and its cost.
• Whether your store is already open on a sales channel, since a new store needs more setup.

Prize rules by state

If your promotion gives away prizes, the rules depend on the state. In New South Wales a free-entry prize draw with total prizes above A$10,000 needs a trade promotion authority, which takes about 3–5 days, and notice must be given about 10 business days before the promotion starts. The authority costs about A$458 for one year online. In the Australian Capital Territory a permit is needed once prizes go over A$3,000, while Western Australia requires no permit. Prize values are counted including GST, and advertised prices and discount claims must also be accurate.

When to set it up: the summer season

Summer here runs from December to February, the reverse of the northern hemisphere. For a 1 December start in New South Wales, the notice must go in about 10 business days ahead, so by mid-November. Setting up in November also gives a few weeks of ad results before the season begins.

How it is bought here

Ad prices are quoted in Australian dollars per click or per thousand impressions. Because the work is online, a provider in Sydney, Melbourne, Brisbane, Perth or Adelaide can run a campaign for a shop anywhere in the country. Ask whether the service fee is monthly or per campaign, and whether the quote includes GST.

What to write in your request

Name the sales channel, what you sell and how many products, your niche and your goal. Give a monthly ad budget in A$, say whether your store is already open, and state how you want the service fee charged. A photo can be added to the request, and sellers will reply in the chat with their price, terms and delivery.

BlaBlaPrice is free for buyers. Describe your promotion in your own words in the chat. The AI asks for missing details, then looks through sellers' websites and price lists in Australia and shows the prices and businesses it found. Registered sellers reply in the chat with their own offer, and your contacts stay hidden until you decide to share them. Related pages: advertising and marketing, search ads and targeted social ads.