How to find a social media manager for Instagram, YouTube and Facebook
What a social media manager should do for your business
Some social media specialists only publish ready posts. Others run everything: strategy, content plan, shooting, stories, replies in DMs and reports. The difference in workload is big, and pay depends on it. So start with which networks you need and how much material you need each month.
How it works on BlaBlaPrice
You write the job as one request, in your own words. Before it is shown, it is checked: no ads or contact details in the text, and a hint about what else is missing. Then social media managers reply in the chat, describing their case studies, terms and cost. Your contacts stay hidden until you choose a candidate. The request stays active for 7 days and can be extended. More on the “How it works” page.
What to put in the request
- Duties — running Instagram and YouTube, number of posts and stories, replies to followers.
- Niche — beauty salon, cafe, online store.
- Shooting content — whether the specialist should shoot on a phone or you provide the content.
- Experience — case studies in a similar niche, examples of accounts.
- Type of work — freelance or in-house, permanent or a trial month.
- Hours — flexible or presence in the office.
- Place of work — remote or in your city.
- Pay — a fixed monthly amount or a rate for the volume.
Example: “A beauty salon in Toronto needs a social media manager for Instagram and YouTube Shorts, freelance on a regular basis. About 12 posts and 20 stories a month, shooting on a phone at the salon once a week. Case studies in the beauty niche required, up to $250 a month.”
How to compare replies
Ask for links to the accounts the specialist runs now, and ask what exactly they do there. Check whether there is real content, not just a pretty grid. Find out what the pay includes: shooting, retouching, paid ads, the ad budget. Usually ads are paid separately from the social media manager's work.
Agree on a report: what the manager will show every month, for example reach, followers, enquiries. Take a trial month first to see how the person works with your brand.
Common mistakes
Expecting sales from the first posts. Not giving access to brand materials and product photos. Looking for “everything in one” for a small amount. If you only need graphics, look at designers, and for text there are separate copywriters. Ads are handled by a marketer.
For those looking for a job
A social media manager only has to register on BlaBlaPrice as a service provider, choose this category and region, and reply to job requests. An employer simply creates a request.
