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How to find a content manager for an online store or website

What a content manager does

Most often this is the person who fills a site or marketplace store: creates product listings, writes descriptions, edits photos, picks specifications, updates prices and stock. Sometimes posts, website news and replies to reviews are added. The clearer you spell out what has to be done every day, the easier it is to agree on pay.

How it works on BlaBlaPrice

You describe the job once in your own words. The request is checked first: no ads or contact details in the text, and you get hints about what details candidates still need. Then content managers reply, telling you about their experience and terms, and the chat stays open for questions. Your number is hidden, and only the chosen candidate gets your contacts. The request stays active for 7 days. Read how it all works on the “How it works” page.

What to put in the job post

  • Duties — product descriptions, photo editing, uploading listings, working with reviews.
  • Platform — a marketplace seller panel, your own site, CMS.
  • Experience — for example, six months on a marketplace.
  • Content language — English, the local language or both.
  • Pay — per listing (for example Rs 33), per hour or fixed.
  • Hours — five days a week or flexible.
  • Type of work — permanent, project-based or one-off.
  • Place of work — remote or in the office.

Example: “A household goods online store in Karachi needs a content manager for its marketplace seller panel: filling about 300 listings, English descriptions, photo editing. Six months of marketplace experience, remote, Rs 33 per listing, then regular work.”

How to compare candidates

There are two ways to pay: per listing and per month. An hourly or monthly rate suits constant updating better, while per-listing pay works well for a big one-off volume. So compare replies on the same basis: work out how many listings a person really manages in a day, and what counts as a “listing”: description, photos, SEO title, specifications.

Ask for a few listings from earlier work or a test task on 3–5 products. Check spelling, attention to specifications and the ability not to copy other people's descriptions word for word, because a site built that way will not rank in search.

Agree separately on updating prices and stock: on marketplaces, out-of-date availability quickly hurts the store's rating, so someone must watch it daily.

Common mistakes

Not giving instructions and a listing template. Not agreeing who takes the photos. Paying only for quantity and ignoring quality. If you need original articles, see copywriters, and for promoting pages, marketers.

For those looking for a job

A content manager registers on BlaBlaPrice as a service provider, chooses this category and region, and replies to job requests. An employer only has to create a request.

Questions and answers

Which is better for a content manager: pay per listing or per month?

Per listing suits a big one-off volume, and a monthly rate suits regular work. State the format you choose in the request.

Is experience with a particular platform needed?

It is desirable, because each platform has its own rules for listings and photos. Name the platform and those who have worked with it will reply.

Who takes the photos for the listings?

Agree at once. Either you provide the photos, or the candidate edits or shoots them, and this affects the pay.

Can the work be done remotely?

Yes, filling sites is often done remotely. Say so in the request.

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