Targeted ads on Instagram and Facebook: how to order them
What targeted ads work for and what they don't
Targeted advertising is shown to people by interests, behaviour and location, not by a search query. So it suits telling people about a new salon, an offer or a course, and collecting enquiries and messages in DMs. If people need to “buy right now”, they more often search on Google, and then search ads are more fitting.
The platforms — Meta (Instagram and Facebook), YouTube, LinkedIn — have different audiences. LinkedIn, for example, is more often used for B2B.
What to put in your request
- platform — Instagram, Facebook, YouTube, LinkedIn;
- what you need — setup from scratch, ongoing management, an audit, making creatives;
- niche and product — a beauty salon, courses, a store;
- ad budget — per month, separate from the fee;
- location — the city or region where ads are shown;
- goal — enquiries, messages, sales, cost per enquiry;
- creatives — whether you have ready images and video or they need to be made;
- payment for services — the specialist's monthly fee.
Example: “A beauty salon in Faisalabad, Instagram and Facebook. I need ad setup and management, with the goal of enquiries in DMs. Ad budget Rs 130,000 a month, I need creatives, including video. Fee up to Rs 33,000 a month.”
Creatives decide a lot
Even the best setup won't save a weak ad. Real photos and short videos, an honest offer and a clear call to action work well. Find out who prepares the creatives: the ad specialist, a separate designer or you. If the provider makes the creatives, it usually affects the price.
You also need somewhere to send people: a profile with a clear offer, a website or a chat. Otherwise the traffic goes nowhere.
How to compare offers
- What is included: setup only at the start or regular optimisation.
- How many ad variants and audiences will be tested.
- What reporting there is and what indicators it has: reach, clicks, cost per enquiry.
- Whether the ad account belongs to you and what access the provider has.
Be wary of guarantees of a specific number of enquiries: the result is affected by the niche, the offer and the season. An honest specialist will say what can be tested in the first month.
If you also need regular content for the profile, see social media management.
How it works on BlaBlaPrice
It is enough to describe your request in your own words. It is checked before it is shown, and you see which details are missing. Ad specialists reply in the chat with offers giving terms and price, and the platform shows the most useful one first, with reviews beside it. Providers see where they stand among the others, so they often improve their terms. Only the specialist you choose gets your contacts. More on how it works.
