Logo & branding design

Logo and brand design: what to expect in South Africa

Updated 31 October 2026

A logo in South Africa costs from about R699 for a basic package with three concepts, and a full professional logo and identity runs from about R2,000 to R15,000. For prices that suit your business, send a request on BlaBlaPrice and the AI will check local designers' price lists for you.

Trade mark and file rights

CIPC's official fee to file a trade mark application is R590, so budget for it separately from the design. Before you pay, confirm in writing who owns the final logo files and the rights to use them. Ask for vector files in all formats, so the logo can be printed on signs, cards and vehicles without redesign.

Hourly rates and packages

Designers quote either by the hour or in packages. Hourly work runs at about R520 for standard revisions, while a package with three concepts and up to eight revision rounds starts at R699. Ask what counts as a revision, because packages limit the number of rounds. A corporate identity package with a brand guide runs from R4,000 to R7,800 in this market.

Timing for a summer launch

Late October is spring here, and summer runs from December to February. A business that wants new branding before the summer trading season should allow time for concepts, rounds of changes and, if you plan to register the name, the trade mark filing.

What to put in your request

Say whether you need a logo only or a full identity, your business field, and how many concepts and revisions you expect. Describe the style you like with examples, and list the brand items you need, such as business cards, signs or vehicle graphics. Add the files and rights you need, your deadline, and a budget in rand. If you want to meet the designer, name a city such as Johannesburg, Cape Town, Durban, Pretoria or Gqeberha.

On BlaBlaPrice you describe the brand in your own words in a chat, and you can add a photo or a sketch of what you have in mind. The AI asks for missing details and looks through designers' price lists in South Africa, then shows the prices and businesses it found. Designers registered on BlaBlaPrice reply in the chat with their offer, price and turnaround, and your contact details stay hidden until you decide to share them. For posters, banners and signs, see Print & banner design, or browse Graphic & web design.