How to find a PR manager: tasks, case studies, pay
Decide first what you need from PR
A “PR manager” can be someone who writes press releases, someone who builds the reputation of a public figure, or someone who organises events and works with bloggers. So “looking for a PR manager” explains very little. Write what result you expect: media coverage, brand awareness, crisis communication or preparing a product launch.
How it works on BlaBlaPrice
You describe the job in your own words in one request. You do not need to choose a category. The request is checked: no ads or contact details in the text, and a hint about details candidates still need. Then PR specialists reply in the chat and tell you about their experience, case studies and terms. Your phone stays hidden, and only the chosen candidate gets your contacts. The request stays active for 7 days and can be extended. A general description is on the “How it works” page.
What to put in the request
- Field or brand — a restaurant chain, an IT product, an NGO, a public figure.
- Tasks — media relations, press releases, events, influencers, crisis communication.
- Media contacts — whether a ready list of journalists is needed.
- Experience and case studies — publications, campaigns carried out.
- Project or permanent — a one-off launch or long-term work.
- Format — office, remote or hybrid.
- Languages — for example, fluent English if you will deal with international media.
- Pay — a monthly amount or a fee per project.
- City, if presence on site is needed.
Example: “A restaurant chain in Johannesburg needs a PR manager on a regular basis. Tasks: working with local media and events, cooperation with bloggers. A list of journalists and case studies with publications are needed, fluent English. Hybrid format, R 7,800 a month.”
How to judge candidates
Ask for links to real publications, not just a list of duties. Ask what exactly the candidate did in a case: wrote the text, agreed it with the publication, organised the event. A good PR specialist does not promise specific publications in advance, because the editors decide, and instead explains how they will build the process.
Find out how they measure results: reach, mentions, quality of outlets. Ask for a small test task, for example a communication plan for a month or a draft press release.
Common mistakes
Mixing PR with advertising and expecting sales in a week. Not stating the tasks and then changing them. Hiring a “jack of all trades” for everything from social media to design. If you need social media management, look separately at social media managers, and for texts at copywriters.
For those looking for a job
If you are a PR specialist, register on BlaBlaPrice as a service provider, choose this category and region, and reply to job requests. An employer only has to create a request.
