How to find a marketer or paid-ads specialist for your business
Decide the direction first
A marketer can be a strategist, a Meta Ads specialist, a paid search (PPC) specialist, or an SEO or email expert. An online store needs one combination, a salon quite another. So in the request name the direction, the niche and the goal: more enquiries, cheaper customers, entering a new city.
How it works on BlaBlaPrice
You describe the job once in your own words. Before it is shown, the request is checked: no ads or contact details in the text, and a hint about missing details. Then marketers reply in the chat and tell you about their experience, case studies and terms. Your contacts stay hidden until you choose. The request stays active for 7 days and can be extended. All the details are on the “How it works” page.
What to put in the job post
- Direction — paid social, PPC, SEO, email, strategy.
- Niche — for example, an online furniture store.
- Ad spend — the monthly budget the specialist will manage.
- Experience and case studies — results in a similar niche, ROI, cost per lead.
- Pay — a fixed amount, a percentage of the budget or a KPI bonus.
- Type of work — permanent, project-based, freelance.
- Hours and place — flexible, remote or office.
Example: “An online furniture store in Auckland needs a Meta Ads specialist on a regular basis. Ad budget of about $3,200 a month, case studies with ROI in e-commerce required. Remote, flexible hours, $630 a month plus a KPI bonus.”
How to compare candidates
Ask for numbers from case studies, not general words: what the budget was, the cost per lead or order, and what changed. Find out who pays for the ads: the ad account should be yours, so the accounts stay yours. Ask how the marketer tests ideas, and what reports they will give you and how often.
Compare pay schemes. A fixed amount gives stability, a percentage of budget motivates raising spend, and a KPI bonus is tied to results. Choose the one where the goals match yours. For a start, it is good to offer a trial period with clear metrics.
If the budget is small, it is better to give it to one channel than to spread it over five: you will see faster what works. Ask which analytics tools the candidate uses and whether they will set up conversion tracking on your site.
Common mistakes
Expecting sales without a website and a sales funnel. Giving access to ad accounts without agreements. Mixing marketing with design and texts. For visuals there are designers, for social media social media managers, and for texts copywriters.
For those looking for a job
A marketer only has to register on BlaBlaPrice as a service provider, choose this category and region, and reply to requests. An employer simply creates a request.
