Marketplace promotion

Promoting an online store in New Zealand

Updated 4 November 2026

Paid promotion is where the money goes: social media advertising runs about NZ$0.80 to NZ$3.00 per click, and digital marketing for one channel starts from about NZ$695 a month plus your ad budget. These are approximate figures from sellers' websites, November 2026. Send a request on BlaBlaPrice to compare offers for your products and budget.

Licences and rules for promotions

A prize promotion can fall under gambling rules. Under the Gambling Act 2003, sales promotions can be exempt from needing a permit when certain conditions are met, and New Zealand entrants must get the same chance to win as overseas entrants. Using the New Zealand Made logo needs a licence, with a one-off registration fee of NZ$95 for retailers. Handing out promotional goods on Auckland streets needs a council licence. Discounts must come off the usual selling price, and important terms must not be hidden in fine print.

Season and campaign timing

New Zealand's seasons run the other way round from the northern hemisphere: summer is December to February and winter is June to August. A Christmas push therefore falls in midsummer, and a winter campaign falls in June to August. Check your calendar against these months before you fix a start date, and allow a few weeks for the ads to build up.

How promotion is priced here

Advertising channels charge per click or per 1,000 impressions, while agencies charge a monthly fee for each channel plus your ad budget. Some sales sites have removed their success fees for sellers, so check the current fee on each site before you budget. Ask an agency whether its monthly quote includes GST, because the figures found do not say.

What to write in your request

Say which sales channels you want to use, your products or niche, how many products you have, your monthly ad budget, and your goal, such as sales or enquiries. Add whether the store is already open, the city you run from (Auckland, Wellington, Christchurch, Hamilton or Tauranga), and the service fee you can accept.

BlaBlaPrice is free for buyers. Describe your store and goals in your own words in the chat, and the AI asks for anything missing before it looks through promotion services and price lists in New Zealand. It then shows the prices and businesses it found. Sellers registered on BlaBlaPrice reply in the chat with their own price and terms, and your contact details stay hidden. Start with a request or read how BlaBlaPrice works.