Hair dye in New Zealand: shades, prices and rules
In New Zealand, a pack of hair dye costs roughly NZ$7 to NZ$33, depending on whether it is semi-permanent, permanent, salon-grade or a specialist brand. Natural and fashion shades sit at the top of that range. For current prices from local sellers, describe the shade and the grey coverage you want in a BlaBlaPrice chat.
Approximate prices in New Zealand, November 2026 (sellers' websites)| Type | Price range |
|---|
| Semi-permanent or pastel | NZ$7 to NZ$19 |
| Permanent home colour | NZ$9 to NZ$28 |
| Salon colour tube or mask | NZ$20 to NZ$25 |
| Natural or specialist shade | NZ$15 to NZ$33 |
Cosmetic rules for imported stock
Cosmetic product rules changed on 1 January 2026 in New Zealand. Non-compliant cosmetic products must be disposed of before 1 July 2027, and suppliers and retailers should not be selling them. Cosmetics sold here must also comply with the Cosmetic Products Group Standard. If a discounted pack looks unfamiliar, ask the seller where it was supplied from before you buy.
Consumer guarantees and receipts
The Consumer Guarantees Act requires goods to be of acceptable quality, including safe. That applies to hair dye bought in a shop or online. Keep your receipt, because your right to a repair, replacement or refund depends on proof of purchase.
Season and timing
November is late spring, and summer runs from December to February. Many people refresh their colour before the summer holidays, so buy early enough to test the shade on a small section first. Packs are sold by volume, such as 75 ml or 148 ml tubes, so check the amount against the length of your hair.
Describe the shade, how much grey you want to cover and whether you want home or salon-grade colour in your own words in a BlaBlaPrice chat, and add a photo if you like. It is free for buyers. BlaBlaPrice's AI asks for missing details, looks through New Zealand sellers' websites and price lists, and shows the prices and businesses it finds. Registered sellers reply in the chat with price, terms and delivery. Your contact details stay hidden until you choose whom to contact. See Hair care for related products, or Cosmetics, perfume & health products for the wider section.
Questions and answers
How much does hair dye cost in New Zealand?
Most packs cost about NZ$7 to NZ$33. Home permanent colours are usually NZ$9 to NZ$28, and semi-permanent or pastel shades NZ$7 to NZ$19.
Do I need to check cosmetic rules when buying hair dye?
Yes, especially for discounted imported stock. Non-compliant cosmetic products must be disposed of before 1 July 2027, and retailers should not sell them.
Do the consumer guarantees cover hair dye?
Yes. The Consumer Guarantees Act requires goods to be of acceptable quality, including safe. Keep your receipt, since a repair, replacement or refund depends on proof of purchase.
How large a pack should I buy?
Packs come in sizes such as 75 ml and 148 ml. Choose the volume that matches your hair length and how much grey you want to cover.
