Setting up search ads: how to choose a specialist
Ad budget and the specialist's fee are different things
The first thing buyers mix up: the money that goes on impressions and clicks in Google, and the fee for the specialist's work. These are two separate budgets. It is worth naming both in the request, otherwise the offers can't be compared.
Also decide the type of campaign. Search ads catch people who are already looking for your product. Shopping shows products with a picture and price, and is launched through Merchant Center. Performance Max distributes impressions across channels automatically. Each type needs different preparation.
What to put in your request
- ad platform — Google Ads (search, Shopping, PMax, YouTube), Merchant Center or Bing;
- what you need — setup from scratch, an audit of current campaigns or ongoing management;
- niche and product — what you sell and to whom;
- ad budget — roughly per month;
- display region — a city, a state, all India;
- goal — enquiries, sales, a target cost per enquiry or return on ad spend;
- website and analytics — whether you have a site, set-up conversions, GA4;
- payment for services — a monthly or one-off fee.
Example: “Flower delivery in Chennai. I need Google Ads setup and management: search and Shopping. Ad budget ₹50,000 a month, goal of an enquiry costing no more than ₹200. I have a site, GA4 is not set up. Fee up to ₹10,000 a month.”
How to compare offers
Check what is in the starting work: collecting keywords, negative keywords, ad texts, setting up conversion tracking. Without proper tracking you can't tell which clicks brought customers.
- How the specialist charges: a fixed sum, a percentage of the budget or both.
- What reporting there is, how often and in what form.
- Whether the Google Ads account belongs to you, not the provider.
- Whether they have experience in your niche and examples of results.
Common mistakes
Running ads to a site that converts badly means the money disappears and few enquiries come. Another is setting too small a budget for a broad topic: the system won't collect enough data. Also don't expect an instant result: the first weeks are for the campaigns to learn and for fine-tuning.
If you want to show ads on social media, see targeted social ads, and for long-lasting results without paying per click, SEO.
How it works on BlaBlaPrice
Instead of searching for specialists on portals, create a request. It is checked before it is shown, and providers reply in the chat: what they will set up, the terms, the price or what it depends on. They see where they stand among the other offers, so they often improve their terms. You pass your contacts only to the specialist you choose. Details here.
